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How to Make Your Song Go Viral: A Case Study of "Man in Finance"

How to Make Your Song Go Viral:
A Case Study of "Man in Finance"

Taylor Brooks / Jul 11


Header image by anna-m. w.

In the ever-evolving landscape of music, TikTok has emerged as a powerhouse, propelling songs to viral status and reshaping the music industry. One such phenomenon is the "Man in Finance" song, a humorous and catchy tune that has captured the hearts and ears of millions. Let's explore how TikTok trends, humor, and remix culture combined to make "Man in Finance" a viral sensation, and how you can do so too!

TikTok's Influence on Music

TikTok's short-form video format has revolutionized music discovery and promotion. The platform's algorithm, favouring catchy and easily remixable content, has turned unknown songs into chart-toppers almost overnight. Artists and record labels now strategize their releases with TikTok in mind, aiming to tap into its vast and engaged user base.

The Story Behind "Man in Finance"

The "Man in Finance" song, created by TikTok user Megan Boni, also known as @girl_on_couch, exemplifies how a simple, humorous concept can go viral. The song's lyrics humorously describe an idealized man with exaggerated qualities, poking fun at unrealistic dating standards. Megan's catchy tune and comedic delivery struck a chord with TikTok users, leading to millions of views and countless remixes – not just by other creators, but by renowned DJs such as David Guetta and Alesso as well!

Why Did "Man in Finance" Go Viral?

Several factors contributed to the virality of "Man in Finance":

  • Relatable Humor: The song's satirical take on dating standards resonated with many, making it highly shareable.
  • Catchy Rhythm: The lyrics are delivered rhythmically in two bars, with an emphasis on the words on the first and third beat. This makes it easily loopable and instantly catchy:
  • Remix Culture: TikTok's remix-friendly environment allowed users to put their spin on the song, further amplifying its reach.

How to Make a Viral Song

Creating a viral song involves a combination of creativity, strategic planning, and understanding the platform's dynamics. Here are some key steps to help you make a song that can go viral:

Catchy Hook

A memorable and catchy hook is crucial. It should be easy to remember and sing along to.

Relatable or Humorous Lyrics

Songs that resonate with people's experiences or make them laugh tend to be more shareable.

Short and Snappy

TikTok videos are short, so your song should ideally have a part that fits well within a 15-60 second clip.

Encourage Remixes

Design your song in a way that allows others to add their creative touches, whether through dance, lip-syncing, or remixing.

Engage with Trends

Pay attention to current TikTok trends and challenges. Incorporating these elements can boost your song's chances of going viral.

Promote Creatively

Use creative and engaging content to promote your song. Collaborate with popular TikTok influencers to reach a wider audience.

The Power of Remix Culture

Remix culture on TikTok is a significant driver of virality. Users can take a popular song, add their twist, and share it with their followers. This not only keeps the original content fresh but also broadens its appeal. In the case of "Man in Finance," numerous remixes by DJs and other TikTok creators helped maintain its momentum, ensuring it reached diverse audiences.

Final Thoughts

The "Man in Finance" song is a testament to TikTok's power in shaping music trends. By harnessing the platform's unique attributes—relatable humour, catchy melodies, and remix culture—artists can propel their music to viral status. As TikTok continues to dominate the social media landscape, its influence on the music industry will only grow, creating new opportunities for artists to reach global audiences.

For musicians and content creators looking to make their mark, understanding and leveraging these dynamics is key. By crafting catchy, relatable content and engaging with the platform's community, you can increase your chances of creating the next viral hit!

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